/ WORK

Human Resources Certification Institute Website Redesign

While at RP3, I led the design and implementation of the new website for the Human Resources Certification Institute. The live site can be seen here: http://hrci.org/.

B2C-desktop

Since this was a redesign, our process started with identifying how the existing site wasn't serving end users well. Working with the agency strategy team, I led a series of workshops to identify content gaps and missed user goals.

CJM-Cathy

We then created personas and journey maps, and used those artifacts to inform a prototyping process.

D2B-sketch

In addition to the initial redesign, we rebuilt the front-end of the site to utilize Sitefinity's Project Feather, allowing the majority of the build to be handled in Bootstrap and easing integration.

B2C-mobile