I struggle with this in my portfolio. Water security is an acutely local issue. Even ignoring allegations that they haven't actually met their goals, it's impossible at global scope to say you're undoing the damage you've done locally.
But I do like this work from a creative standpoint.
Coca-Cola claimed to meet their sustainability goal of 100% water replenishment five years earlier than planned, with World Water Week fast approaching in Sweden.
Our team hit the local hardware store, picking up stacks of plexiglass, Rain-X, and some odds and ends for rigging.
Our original cinemegraphs of the iconic Coke bottle in natural water settings were shared on social media with Coca-Cola's followers.